About total revenue uplift
Total Revenue Uplift was founded by Neal Fegan, a hotel revenue management veteran, through his desire to bring revenue management techniques beyond the hospitality industry and apply total hotel revenue generation to revenue streams outside of the traditional hotel room revenue management. For years the hotel industry has talked about expanding revenue management to non-rooms related revenue streams, but they have made little progress in making this happen. Total Revenue Uplift provides organizations with practical ways to start this journey, or for those that have started, bringing them to the next step in their journey.
In his career Neal has created a Revenue Management Academy, leadership development programs to develop new talent, pioneered the first major hotel company-wide restaurant revenue management program, delivered keynote addresses at revenue management events, and has sat on industry panels offering expert professional insight. He is an active member in The Hospitality Sales and Marketing Association International organization, was awarded the Top 25 Extraordinary Minds in Sales and Marketing, and is a Certified Revenue Management Executive. Neal is currently the Chief Revenue Officer of Total Revenue Uplift.